How to use a discount coupon?

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To apply a discount coupon, you need to add the product to the cart and proceed to checkout.

Below the products you ordered, you will find - "Is there a discount coupon?".

 

 

Click on it, in the text field that appears, you need to insert the promotional code in full without additional spaces and click the "OK" button.

The total cost of the order will be calculated automatically, taking into account the discount.

 

* Promotional coupons are valid in the following categories and their subcategories:

•    Coffee beans
•    Ground coffee
•    Drip coffee
•    Coffee in pyramids
•    Coffee in capsules
•    Instant coffee
•    Tea

* Promotional coupons are NOT valid in the following categories and their subcategories:

•    Tasties
•    Related Products
•    Certificates
•    Promotions

 

How to choose coffee?

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Before buying coffee beans, it is worth deciding which one you prefer. There are many factors to pay attention to when choosing. There are 5 key factors. Let's consider them in more detail.

Country of origin. Coffee from different countries varies greatly in taste. For example, varieties from India combine a characteristic grapefruit sourness and bitterness. Coffee from Yemen has a tart taste and spicy aroma. Coffee from Papua New Guinea has the most pronounced sourness.

Variety. There are two main varieties of coffee – Arabica and Robusta. Robusta is a stronger coffee with a tart taste. This variety is considered lower in quality. As for Arabica, it is grown mainly in equatorial countries with high humidity. The palette of taste and aroma in Arabica is much more diverse, for example, it can be a characteristic citrus or spicy aroma. Manufacturers often blend these two varieties in different proportions to obtain different flavors.

Degree of roasting. There are five in total – light, medium-light, medium, medium-dark and dark. The lighter the roast, the less bitterness you taste. However, the aroma of such a product will be less saturated. Dark coffee beans have a characteristic bitterness, but at the same time they are distinguished by a characteristic rich aroma.
Flavor nuances. Coffee producers have long mastered the technologies of how, thanks to the correctly selected composition and blend, to give coffee a particular taste and aftertaste. For example, these can be vanilla notes, nutty, citrus, etc.

The level of coffee strength. It can be high, medium and low. In many ways, it depends on the ratio of robusta and arabica in the composition. Robusta is a variety with a high caffeine content - 4%. This provides strength. Arabica contains only 2% caffeine. Accordingly, if the blend has a ratio in favor of robusta, the strength will be higher, and vice versa.
Also, when choosing, you should pay attention to the brand, the cost of the product and it is advisable to read the reviews. However, remember that the choice for each person is individual. Therefore, it is worth tasting different blends with different tastes, aromas, strength and comparing them for yourself. Then you can find the best option for your taste.

 

How to properly store coffee?

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It is important to store quality coffee beans properly. Otherwise, they will lose their properties, and after a few days you will feel that the beans no longer give the aroma and taste for which you bought them. To avoid this problem, follow a few important rules that will help keep your coffee aromatic and tasty for as long as possible.

Store your coffee in a cool place. A closed cabinet in your kitchen is perfect for this. On particularly hot days, you can put the package in the refrigerator.

Store your coffee in a dry place. This is important to prevent the coffee from getting a musty taste and to prevent mold from forming on the beans. A dark, dry place is the best place to store it.

Store coffee in an airtight container. Coffee beans can absorb surrounding odors, which will negatively affect the aroma. Therefore, it is better to buy products in ZIP-bags and close the zipper tightly. This is especially important if you store coffee in the refrigerator or kitchen cabinet, where there are many different foreign odors.

Another important factor is the shelf life of coffee. Keep in mind that with proper storage, the product retains its properties for 14 days, after which it still begins to "exhale". Therefore, if you are buying coffee for your family, it is better to add several 250 g packages to your basket. It is better to take 1 kg packages to the office or other places where many people will use the package in 2 weeks.

 

What is the most expensive coffee in the world?

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Without a doubt, one of the most expensive types of coffee is: Kopi Luwak.
It is produced in Indonesia, South India and Vietnam.

The name of the drink consists of 2 words: Kopi - coffee and Luwak - a small animal that lives in the jungle - the common Asian civet. It eats coffee berries, and undigested coffee beans come out of its intestines.


Each animal is given about 1000 g of coffee berries per day, but in the end they get about 50 g of beans. This is what answers the question that Kopi Luwak is the most expensive coffee. Musangs eat not only coffee, because they are predators and their diet must also include animal food.

They are sleepy during the day and sleep most of the day, but become active at night, so their main meal is in the evening.

 

Does the taste of coffee depend on the growing conditions?

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Absolutely. Before you buy beans, you can look at where the coffee you are buying is grown and immediately understand the specifics of its taste. Of course, this is relevant for experienced coffee lovers, but even if you compare several varieties, you will feel the difference. The taste of certain beans is influenced by the following factors:

  • The altitude where the plantation is located.
  • The degree of light and shade.
  • The quality of the soil, its saturation with certain nutrients.
  • The amount of precipitation that fell on the territory of the plantation's growth.
  • The temperature in the germination zone, etc.

For example, if coffee grows on volcanic soils in the highlands, it will have a characteristic sour taste. If the plantation is located in regions with a changeable climate, you will be able to recognize tobacco notes. If coffee grows at medium altitudes (about 1,000 meters), you can feel spicy notes in the taste and aroma. If there is still a lot of precipitation, the taste of the drink will have a characteristic berry sourness.